San Diego Family Dentistry is a dental business founded by Dr. Rita San Diego and located in Honolulu, Hawaii.

This was a proposed identity based on Hawaii’s state flower–the Hibiscus–in combination with abstracted shapes of teeth to form each petal. I decided on 4 petals because it symbolizes balance and stability, in combination the bright blue colors that are commonly associated with cleanliness and calmness.

Client: San Diego Family Dentistry