HONOLULU, HAWAII

Foodland Hydro Flasks

Surfing is deeply rooted in Hawaii’s history and lifestyle, especially in the Ala Moana area of Honolulu, Hawaii. These illustrations celebrate Foodland Ala Moana’s anniversary by highlighting the significant district through surf-related illustrations.

They were printed and sold on Hydro Flasks with the intention of branding out into other merchandise.

ROLE
Art Direction
Illustration

TOOLS
Adobe Illustrator
Adobe Photoshop

CLIENT
Foodland

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Surf Culture in Hawaii is widely associated with the legendary Duke Kahanamoku, as he helped popularize the sport to mainland audiences.

When I was researching why surf culture is so special to Hawaii, I gravitated towards Duke Kahanamoku’s character and love for the sport. His carefree spirit and lifestyle inspired fun, loose-lined illustrations that are not concerned with perfection. The color palette for these Hydro Flasks was also inspired by colors of the ocean-view: bright aqua blue, sea-salt gray, and tropical green.

Today Duke’s statue can be visited at Waikiki Beach Park

Today Duke’s statue can be visited at Waikiki Beach Park

Image Credit: Library of Congress Left to Right: John D. Kaukiko, Duke Kahanamoku, Com. W.E. Longfellow, & David Kahanamoku

Image Credit: Library of Congress
Left to Right: John D. Kaukiko, Duke Kahanamoku, Com. W.E. Longfellow, & David Kahanamoku

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So, what are you waiting for?
Let’s hele (hurry) on and hit the waves!

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